Executive Mini Master in Sales and Marketing Excellence

Course Dates :

01/09/25

35

Course ID:

250901001003565LUEMT

Course Duration :

35 Studying Day/s

Course Location:

Course Category:

Executive Mini Masters

Subcategories: Construction Safety, Health and Wellbeing, Environmental Sustainability, Risk Management, Technical Skills Development, Leadership and Communication, Quality Assurance

Course Certified By:

* LondonUni - Executive Management Training

* Executive Mini Masters Certificate

Leading to
Executive Masters Certificate

Certification Will Be Issued From : From London, United Kingdom

Course Information

Introduction

The Executive Mini Master in Sales and Marketing Excellence is a transformative program designed to equip professionals with advanced skills and strategies to thrive in competitive sales and marketing landscapes. This program integrates core concepts of negotiation, sales management, digital marketing, and data-driven decision-making, providing participants with a comprehensive framework to excel in their roles. With a focus on both theoretical knowledge and practical application, this course is tailored to address the dynamic challenges faced by modern sales and marketing leaders.

Sales and marketing professionals play a critical role in shaping business success, fostering customer loyalty, and driving revenue growth. This program delves into essential topics such as negotiation techniques, customer relationship management, digital marketing strategies, and marketing analytics to ensure participants can implement effective, innovative, and customer-centric approaches in their organizations.

The program emphasizes a structured learning experience, combining immersive workshops, interactive sessions, and real-world case studies. Participants will gain insights into managing high-performing sales teams, leveraging social media for brand awareness, and interpreting marketing metrics to make informed decisions that align with business objectives.

Designed to be intensive and impactful, this program not only enhances participants' technical capabilities but also cultivates leadership qualities essential for guiding teams and building strong customer relationships. Each module has been curated to address critical aspects of sales and marketing excellence, enabling professionals to stay ahead of trends and adopt best practices.

At the heart of the program lies a commitment to preparing participants for strategic roles where they can influence organizational growth and market positioning. By the end of the course, participants will have developed a 15,000-20,000-word thesis, synthesizing their learnings into actionable strategies for their organizations.

This program concludes with a five-day preparation phase, enabling participants to finalize their thesis, which serves as a capstone project demonstrating their mastery of sales and marketing excellence.

Course Structure

The Executive Mini Master in Sales and Marketing Excellence comprises six carefully designed modules, delivered over 30 days, with an additional 5 days dedicated to thesis preparation. Each module builds upon the other, creating a cohesive and comprehensive learning journey:

Negotiation and Sales Techniques
Master the art of negotiation, understand customer behavior, and close deals effectively.
Sales Management and Leadership
Learn strategies to lead high-performing sales teams and align sales efforts with organizational goals.
Customer Relationship Management (CRM)
Explore CRM tools and strategies to build and maintain lasting customer relationships.
Digital Marketing Strategy
Develop effective digital marketing plans to engage target audiences and enhance brand visibility.
Social Media Marketing
Leverage social media platforms to create impactful campaigns and drive customer engagement.
Marketing Analytics and Metrics
Analyze marketing data to measure performance and make informed decisions for better outcomes.

Conclusion

The Executive Mini Master in Sales and Marketing Excellence offers participants an unparalleled opportunity to elevate their skills and become leaders in their field. By completing this program, professionals will gain cutting-edge knowledge and practical expertise, enabling them to achieve remarkable results in sales and marketing. The final thesis serves as a testament to their commitment and capability, providing a comprehensive strategy they can implement within their organizations.

This program is a gateway to becoming an expert in sales and marketing excellence, empowering participants to lead with confidence and create measurable impact in their organizations.

Objectives

The objectives are:

To equip participants with advanced negotiation and sales management skills.
To enhance understanding of customer relationship management and its strategic importance.
To empower professionals with the ability to create and execute impactful digital and social media marketing strategies.
To develop proficiency in marketing analytics for data-driven decision-making.
To foster leadership capabilities in sales and marketing environments.
To prepare participants to produce a thesis that integrates their learning into actionable strategies.

Who Should Attend?

This course aims at:

Sales managers, executives, and team leaders looking to refine their skills.
Marketing professionals seeking to enhance their strategic planning capabilities.
Business owners and entrepreneurs who want to drive growth through sales and marketing.
Digital marketing specialists eager to expand their expertise in social media and analytics.
CRM managers focused on optimizing customer experiences.
Professionals aspiring to leadership roles in sales and marketing.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Each course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm

Part 2 / 7

Sales Management and Leadership

Day 1:
Foundations of Sales Management

Understanding the role of a sales manager in modern organizations.
Key principles of sales force structure and deployment.
Aligning sales objectives with corporate strategy.
Introduction to sales metrics and KPIs.


Day 2:
Leadership Skills for Sales Teams

Building trust and credibility as a leader.
Motivating teams through recognition and rewards systems.
Conflict resolution and communication strategies.
Creating a culture of continuous learning and innovation.


Day 3:
Advanced Sales Techniques

Mastering consultative selling approaches.
Utilizing SPIN Selling and the Challenger Sales Model.
Negotiation tactics for complex deals.
Managing objections and closing techniques.


Day 4:
Data-Driven Decision Making

Leveraging CRM software for enhanced visibility.
Forecasting methodologies and risk assessment.
Analyzing customer data to identify trends and opportunities.
Integrating AI and automation tools into sales processes.


Day 5:
Ethical Practices and Future Trends

Balancing profitability with ethical considerations.
Adapting to omnichannel customer journeys.
Exploring the impact of remote work on sales teams.
Preparing for future disruptions in the sales landscape.

Part 3 / 7

Customer Relationship Management (CRM)

Day 1:
Foundations of CRM

Understanding the evolution and significance of CRM in modern business.
Key components of CRM: People, processes, and technology.
Introduction to CRM frameworks and models (e.g., CLV, SDL).
Exploring the role of CRM in enhancing customer experience.


Day 2:
Data-Driven Decision Making

Leveraging customer data for segmentation and targeting.
Introduction to CRM analytics and reporting tools.
Predictive modeling and its applications in CRM.
Ethical considerations in data collection and usage.


Day 3:
CRM Implementation Strategies

Selecting and configuring CRM software solutions.
Aligning CRM initiatives with organizational goals.
Overcoming common challenges in CRM implementation.
Ensuring user adoption and engagement.


Day 4:
Advanced Applications of CRM

Integrating CRM with digital marketing and social media strategies.
Omnichannel engagement and its impact on customer loyalty.
Using AI and machine learning to enhance CRM capabilities.
Case study: Success stories of CRM transformation.


Day 5:
Measuring and Optimizing CRM Performance

Developing KPIs and performance metrics for CRM evaluation.
Conducting ROI analysis of CRM investments.
Continuous improvement and innovation in CRM practices.
Future trends shaping the future of CRM.

Part 4 / 7

Digital Marketing Strategy

Day 1: Introduction to Digital Marketing

Understanding Digital Marketing and Its Role in Business Growth.
Overview of Digital Marketing Channels and Tools.
Crafting a Digital Marketing Plan: Key Steps and Considerations.
Identifying and Understanding Your Target Audience.

Day 2: Content Marketing and Social Media Strategy

Creating Engaging and Shareable Content: Best Practices.
Building a Social Media Strategy for Multiple Platforms.
Tools for Social Media Management and Automation.
Measuring Social Media ROI and Engagement Metrics.

Day 3: SEO and Paid Advertising

Fundamentals of Search Engine Optimization (SEO).
Advanced Keyword Research and Content Optimization.
Introduction to Google Ads and Paid Search Campaigns.
Understanding Programmatic Advertising and Display Networks.

Day 4: Data Analytics and Customer Insights

Using Google Analytics to Track Campaign Performance.
Understanding Customer Behavior Through Data.
Conversion Rate Optimization: Techniques and Tools.
Leveraging AI and Machine Learning for Predictive Analytics.

Day 5: Integrated Digital Marketing Strategy

Combining Channels for a Cohesive Marketing Approach.
Budgeting and Resource Allocation for Digital Campaigns.
Risk Management and Troubleshooting Common Issues.
Preparing for the Future: Trends in Digital Marketing.

Part 5 / 7

Social Media Marketing

Day 1: Introduction to Social Media Marketing

Overview of Social Media Marketing and its Importance.
Understanding Social Media Platforms (Facebook, Instagram, LinkedIn, etc.).
Identifying Target Audiences and Setting Objectives.
Social Media Marketing Trends and Predictions.

Day 2: Crafting an Effective Strategy

Developing a Comprehensive Social Media Marketing Plan.
Setting SMART Goals for Social Media Campaigns.
Choosing the Right Platforms for Your Brand.
Conducting Competitive Analysis and Benchmarking.

Day 3: Content Creation and Optimization

Designing Content for Maximum Engagement (Images, Videos, Text).
Scheduling and Planning Content with Editorial Calendars.
Optimizing Posts for Each Platform (Hashtags, Timing, Frequency).
Utilizing Paid Ads and Sponsored Posts Effectively.

Day 4: Analytics and Performance Measurement

Introduction to Social Media Analytics Tools (Google Analytics, Hootsuite, etc.).
Measuring Key Performance Indicators (KPIs) for Success.
Interpreting Insights to Refine Strategies.
Reporting Results to Stakeholders.

Day 5: Advanced Techniques and Future Trends

Social Media Crisis Management and Reputation Building.
Exploring New Trends: AI, AR, and VR in Social Media.
Building Communities and Engaging Influencers.
Future-Proofing Your Social Media Marketing Strategy.

Part 6 / 7

Marketing Analytics and Metrics

Day 1:
Foundations of Marketing Analytics

Introduction to marketing analytics and its role in decision-making.
Key metrics: Definitions, calculations, and interpretations.
Overview of data collection methods and tools.
Ethical considerations in data usage and privacy.


Day 2:
Data Visualization and Reporting

Principles of effective data visualization.
Hands-on training with tools like Tableau and Power BI.
Creating dashboards for real-time performance tracking.
Best practices for presenting insights to stakeholders.


Day 3:
Advanced Analytical Techniques

Predictive modeling and its applications in marketing.
Customer segmentation and targeting strategies.
A/B testing methodologies and statistical significance.
Leveraging machine learning for campaign optimization.


Day 4:
Cross-Channel Analytics and Integration

Measuring performance across digital channels (social media, email, SEO).
Integrating offline and online data for a unified view.
Attribution modeling and its impact on budget allocation.
Case studies of successful cross-channel campaigns.


Day 5:
Emerging Trends and Strategic Applications

Exploring AI and automation in marketing analytics.
Adapting to changes in consumer behavior and technology.
Future-proofing strategies for long-term success.
Capstone project: Developing a data-driven marketing plan.

Executive Mini Masters
Thesis

Final Paper: 15,000 - 20,000 Words