Values, Vision, Mission, Strategic Objectives and KPIs

Course Dates :

08/09/25

5

Course ID:

250908031001264EGI

Course Duration :

5 Studying Day/s

Course Location:

Course Category:

Professional and CPD Training Programs

Subcategories: Construction Safety, Health and Wellbeing, Environmental Sustainability, Risk Management, Technical Skills Development, Leadership and Communication, Quality Assurance

Course Certified By:

* Projacs Academy

* Professional Training and CPD Programs

Leading to:
Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate

Certification Will Be Issued From : KSA

Course Information

Introduction

In the dynamic landscape of modern organizations, aligning values, vision, mission, strategic objectives, and key performance indicators (KPIs) is no longer optional—it is essential for sustainable success. These foundational elements serve as the compass guiding decision-making, fostering a shared sense of purpose, and ensuring that all organizational efforts are directed toward achieving long-term goals. For professionals tasked with leadership, strategy development, or operational oversight, mastering these components is critical to driving both individual and collective excellence.

The misalignment of values, vision, and mission often results in fragmented organizational cultures, unclear priorities, and suboptimal performance. A notable example is the case of Enron, where a disconnect between stated values and actual practices led to one of the most infamous corporate collapses in history. On the other hand, companies like Patagonia have demonstrated how a strong alignment of values with strategic objectives can lead to sustained profitability and brand loyalty. This course addresses such gaps by equipping participants with the tools to craft cohesive frameworks that resonate across all levels of an organization.

Strategic objectives and KPIs further translate abstract visions into actionable plans, enabling measurable progress. However, many organizations struggle to define meaningful KPIs that accurately reflect their strategic priorities. For instance, a company might focus on short-term financial metrics at the expense of long-term innovation, ultimately undermining its competitive edge. By integrating established frameworks such as Kaplan and Norton’s Balanced Scorecard, this course provides participants with methodologies to design KPIs that balance immediate needs with future aspirations.

For individuals, mastering these concepts enhances their ability to contribute strategically to their organizations, positioning them as indispensable assets in leadership roles. Organizations, in turn, benefit from improved clarity, cohesion, and accountability, which collectively drive performance and employee engagement. Consider the transformation of Microsoft under Satya Nadella, whose emphasis on cultural alignment and clear strategic objectives revitalized the company’s market position and innovation pipeline.

This course draws upon seminal theories such as Simon Sinek’s “Start With Why,” which underscores the importance of defining an organization’s purpose, and Jim Collins’ concept of “Big Hairy Audacious Goals” (BHAGs), which inspires bold yet achievable ambitions. Participants will also explore contemporary trends such as stakeholder capitalism, where businesses increasingly prioritize social and environmental impact alongside profitability. Through practical exercises and real-world case studies, learners will gain insights into applying these principles effectively.

Ultimately, this training program aims to empower participants to bridge the gap between theory and practice. Whether leading a team, managing projects, or advising clients, attendees will leave equipped with the skills to articulate compelling visions, embed core values, and develop robust strategies supported by actionable KPIs. The result? Organizations that not only thrive but also inspire trust and loyalty among employees, customers, and communities alike.

Objectives

By attending this course, participants will be able to:

Analyze the interplay between organizational values, vision, and mission statements to ensure coherence and alignment.
Evaluate existing strategic objectives using frameworks such as the Balanced Scorecard to identify areas for improvement.
Design SMART (Specific, Measurable, Achievable, Relevant, Time-bound) KPIs tailored to specific organizational goals.
Apply theoretical models, including Simon Sinek’s “Start With Why,” to craft inspiring and actionable mission statements.
Implement best practices for cascading strategic objectives across departments and teams to foster accountability.
Assess the impact of cultural and ethical considerations on organizational values and their translation into operational strategies.
Develop communication plans to effectively convey the organization’s vision and mission to internal and external stakeholders.

Who Should Attend?

This course is ideal for:

HR managers seeking to embed organizational values into recruitment, training, and retention strategies.
Team leaders and middle managers responsible for translating high-level strategies into actionable plans.
Consultants and advisors working with organizations to refine their strategic direction and performance metrics.
Entrepreneurs and business owners aiming to establish a strong foundation for growth and scalability.
Educators and trainers interested in incorporating strategic planning principles into their curricula.


Professionals at all levels—from beginners looking to build foundational knowledge to intermediate practitioners seeking advanced techniques—will find value in this course. It is particularly beneficial for those involved in change management, strategic planning, or organizational development initiatives.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm