Digital Marketing Strategy

Course Dates :

15/12/25

5

Course ID:

251215001001141ESH

Course Duration :

5 Studying Day/s

Course Location:

London

UK

Course Category:

Professional and CPD Training Programs

Subcategories: Construction Safety, Health and Wellbeing, Environmental Sustainability, Risk Management, Technical Skills Development, Leadership and Communication, Quality Assurance

Course Certified By:

* ESHub CPD
&
* LondonUni - Executive Management Training

* Professional Training and CPD Programs

Leading to:
Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate

Certification Will Be Issued From : From London, United Kingdom

Course Fees GBP:

£5,151.66

Click to pay

Please Note :

Your £250.00 Deposit will be deducted from the total invoice Amount.

To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

  • Vat Not Included in the price.
  • VAT may vary depending on the country where the course or workshop is held.

Course Information

Introduction

In today’s digital-first landscape, businesses must adopt robust digital marketing strategies to stay competitive and maximize reach. This comprehensive 5-day course equips professionals with the knowledge, tools, and techniques needed to create, implement, and measure effective digital marketing strategies. Participants will learn about the latest trends, platforms, and technologies, ensuring they remain at the forefront of digital innovation.

Objectives

By the end of this course, participants will be able to:

Develop and implement a cohesive digital marketing strategy aligned with organizational goals.
Leverage analytics to measure and improve campaign performance.
Master key digital platforms such as social media, email, SEO, and paid advertising.
Understand customer behavior and create data-driven marketing campaigns.
Integrate emerging technologies like AI and automation into marketing strategies.

Who Should Attend?

This course is designed for:

Marketing professionals seeking to enhance their digital expertise.
Business owners and entrepreneurs aiming to grow their online presence.
Social media managers and content strategists.
Consultants and agencies involved in digital marketing services.
Professionals transitioning into a digital marketing role.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm

Please Note :

Your £250.00 Deposit will be deducted from the total invoice Amount.

To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Course Outlines

Week 1
Day 1: Introduction to Digital Marketing

Understanding Digital Marketing and Its Role in Business Growth.
Overview of Digital Marketing Channels and Tools.
Crafting a Digital Marketing Plan: Key Steps and Considerations.
Identifying and Understanding Your Target Audience.

Day 2: Content Marketing and Social Media Strategy

Creating Engaging and Shareable Content: Best Practices.
Building a Social Media Strategy for Multiple Platforms.
Tools for Social Media Management and Automation.
Measuring Social Media ROI and Engagement Metrics.

Day 3: SEO and Paid Advertising

Fundamentals of Search Engine Optimization (SEO).
Advanced Keyword Research and Content Optimization.
Introduction to Google Ads and Paid Search Campaigns.
Understanding Programmatic Advertising and Display Networks.

Day 4: Data Analytics and Customer Insights

Using Google Analytics to Track Campaign Performance.
Understanding Customer Behavior Through Data.
Conversion Rate Optimization: Techniques and Tools.
Leveraging AI and Machine Learning for Predictive Analytics.

Day 5: Integrated Digital Marketing Strategy

Combining Channels for a Cohesive Marketing Approach.
Budgeting and Resource Allocation for Digital Campaigns.
Risk Management and Troubleshooting Common Issues.
Preparing for the Future: Trends in Digital Marketing.

Please Note :

Your £250.00 Deposit will be deducted from the total invoice Amount.

To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

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