Course ID:
2501060101109ESH
Course Dates :
06/01/25
Course Duration :
5 Studying Day/s
Course Location:
London
UK
Course Category:
Professional and CPD Training Programs
Course Subcategories:
Communication and Collaboration
Education and Professional Development
Health, Safety, and Wellbeing
Leadership and Management
Crisis Communication Strategies
Digital Crisis Management
Ethical Decision-Making
Media Relations
Reputation Management
Risk Mitigation
Stakeholder Engagement Techniques
Course Certified By:
* ESHub CPD
&
* LondonUni - Executive Management Training
* Professional Training and CPD Programs
Leading to:
Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate
Certification Will Be Issued From : From London, United Kingdom
Course Fees:
£5,120.30
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Course Information
Introduction
Effective crisis communication and stakeholder management are vital components of organizational resilience and success in today’s volatile and complex business environment.
A well-executed crisis communication strategy ensures timely, transparent, and accurate information dissemination, minimizing reputational damage and maintaining stakeholder trust.
Simultaneously, managing relationships with diverse stakeholders—including employees, customers, media, regulators, and community groups—requires a deep understanding of their needs and expectations.
This comprehensive 5-day course equips participants with the skills, tools, and techniques to proactively plan for and respond to crises, ensuring strong stakeholder engagement and communication.
The course integrates best practices, real-world examples, and interactive exercises to enable participants to navigate crises confidently and maintain organizational stability.
Objectives
By the end of this course, participants will be able to:
Develop a crisis communication plan that aligns with organizational objectives.
Identify and engage key stakeholders effectively during crises.
Understand the role of leadership and decision-making in crisis scenarios.
Implement strategies to protect and enhance organizational reputation.
Utilize tools for real-time communication and media management.
Evaluate and learn from past crises to improve future preparedness.
Who Should Attend?
This course is designed for:
Corporate communication and public relations professionals.
Crisis management team members and leaders.
Executives and managers responsible for stakeholder engagement.
Risk management and business continuity professionals.
Professionals in media relations and marketing.
Government officials and NGO representatives involved in crisis response.
Training Method
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment
Program Support
This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.
Daily Agenda
The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm
Course Outlines
Week 1
Day 1: Foundations of Crisis Communication
Understanding the Dynamics of Crises: Types, Phases, and Impact.
Principles of Effective Crisis Communication.
Identifying and Mapping Stakeholders.
Building a Crisis Communication Team.
Day 2: Crisis Communication Planning and Preparation
Developing a Comprehensive Crisis Communication Plan.
Creating Key Messages: Clarity, Consistency, and Credibility.
Establishing Communication Channels for Crisis Scenarios.
Conducting Crisis Simulations and Drills.
Day 3: Managing Stakeholders During a Crisis
Techniques for Engaging Internal and External Stakeholders.
Navigating Media Relations: Do’s and Don’ts in Interviews.
Social Media as a Crisis Communication Tool.
Maintaining Stakeholder Trust and Managing Expectations.
Day 4: Leadership, Decision-Making, and Reputation Management
The Role of Leadership in Crisis Situations.
Decision-Making Under Pressure: Frameworks and Tools.
Managing Organizational Reputation During and After a Crisis.
Handling Difficult Questions and Public Perception Challenges.
Day 5: Post-Crisis Evaluation and Continuous Improvement
Conducting a Post-Crisis Analysis: Lessons Learned.
Revisiting and Updating Crisis Communication Plans.
Building Organizational Resilience for Future Crises.
Case Studies and Group Exercise: Applying Course Learnings.
Understanding the Dynamics of Crises: Types, Phases, and Impact.
Principles of Effective Crisis Communication.
Identifying and Mapping Stakeholders.
Building a Crisis Communication Team.
Day 2: Crisis Communication Planning and Preparation
Developing a Comprehensive Crisis Communication Plan.
Creating Key Messages: Clarity, Consistency, and Credibility.
Establishing Communication Channels for Crisis Scenarios.
Conducting Crisis Simulations and Drills.
Day 3: Managing Stakeholders During a Crisis
Techniques for Engaging Internal and External Stakeholders.
Navigating Media Relations: Do’s and Don’ts in Interviews.
Social Media as a Crisis Communication Tool.
Maintaining Stakeholder Trust and Managing Expectations.
Day 4: Leadership, Decision-Making, and Reputation Management
The Role of Leadership in Crisis Situations.
Decision-Making Under Pressure: Frameworks and Tools.
Managing Organizational Reputation During and After a Crisis.
Handling Difficult Questions and Public Perception Challenges.
Day 5: Post-Crisis Evaluation and Continuous Improvement
Conducting a Post-Crisis Analysis: Lessons Learned.
Revisiting and Updating Crisis Communication Plans.
Building Organizational Resilience for Future Crises.
Case Studies and Group Exercise: Applying Course Learnings.
