Course ID:
2501270101087ESH
Course Dates :
27/01/25
Course Duration :
5 Studying Day/s
Course Location:
London
UK
Course Category:
Professional and CPD Training Programs
Course Subcategories:
Marketing and Customer Experience
Technology and Innovation
Branding & Communications
Content Creation
Data Analytics for Marketing
Digital Marketing
E-commerce & Conversion Optimization
SEO & SEM Strategies
Social Media Management
Course Certified By:
* ESHub CPD
&
* LondonUni - Executive Management Training
* Professional Training and CPD Programs
Leading to:
Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate
Certification Will Be Issued From : From London, United Kingdom
Course Fees:
£5,120.30
Click to pay
Date has passed please contact us Sales@e-s-hub.com
- Vat Not Included in the price.
- VAT may vary depending on the country where the course or workshop is held.
Course Information
Introduction
In today’s digital-first world, content marketing has emerged as a vital tool for businesses to connect with their audience, build brand loyalty, and drive business growth. This 5-day professional workshop delves into the art and science of content marketing and strategy, equipping participants with the skills to create, manage, and optimize compelling content that aligns with organizational objectives. Whether you're new to content marketing or looking to refine your approach, this course offers practical insights, proven frameworks, and actionable strategies.
This workshop combines theory with hands-on activities, real-world case studies, and group discussions to ensure participants leave with practical tools to implement successful content marketing strategies.
Objectives
By the end of this course, participants will:
Understand the fundamentals of content marketing and its role in a modern marketing strategy.
Learn how to craft a comprehensive content marketing strategy aligned with business goals.
Master techniques for creating engaging, audience-specific content across multiple platforms.
Explore tools and techniques for content planning, management, and distribution.
Gain insights into measuring content performance and optimizing strategies for better ROI.
Who Should Attend?
This course is designed for:
Marketing professionals looking to enhance their content marketing skills.
Business owners and entrepreneurs aiming to grow their brand through impactful content.
Content creators, writers, and digital marketers seeking strategic insights.
Public relations and communication specialists who want to leverage content for engagement.
Professionals responsible for brand storytelling, social media, or customer engagement.
Training Method
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment
Program Support
This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.
Daily Agenda
The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm
Course Outlines
Week 1
Day 1: Foundations of Content Marketing
Introduction to Content Marketing: Definitions and Importance.
The Content Marketing Ecosystem: Blogs, Videos, Social Media, and More.
Understanding Your Audience: Personas and Buyer Journeys.
Developing Brand Voice and Messaging.
Day 2: Crafting a Content Strategy
Setting SMART Goals for Content Marketing.
Aligning Content Strategy with Business Objectives.
Content Ideation: Generating Ideas That Resonate.
Creating a Content Calendar and Editorial Plan.
Day 3: Creating Compelling Content
Writing for Impact: Headlines, Hooks, and Storytelling.
Visual Content: Best Practices for Graphics and Videos.
Leveraging SEO for Content Visibility.
Content Customization for Different Channels.
Day 4: Distribution and Amplification
Content Distribution Channels: Owned, Earned, and Paid Media.
Social Media Strategies for Content Marketing.
Influencer and Partnership Marketing.
Tools for Content Automation and Scheduling.
Day 5: Measuring Success and Optimizing Strategies
Key Performance Indicators (KPIs) for Content Marketing.
Analyzing Content Performance Using Analytics Tools.
A/B Testing and Iterative Improvement.
Building a Sustainable Content Marketing Framework.
Introduction to Content Marketing: Definitions and Importance.
The Content Marketing Ecosystem: Blogs, Videos, Social Media, and More.
Understanding Your Audience: Personas and Buyer Journeys.
Developing Brand Voice and Messaging.
Day 2: Crafting a Content Strategy
Setting SMART Goals for Content Marketing.
Aligning Content Strategy with Business Objectives.
Content Ideation: Generating Ideas That Resonate.
Creating a Content Calendar and Editorial Plan.
Day 3: Creating Compelling Content
Writing for Impact: Headlines, Hooks, and Storytelling.
Visual Content: Best Practices for Graphics and Videos.
Leveraging SEO for Content Visibility.
Content Customization for Different Channels.
Day 4: Distribution and Amplification
Content Distribution Channels: Owned, Earned, and Paid Media.
Social Media Strategies for Content Marketing.
Influencer and Partnership Marketing.
Tools for Content Automation and Scheduling.
Day 5: Measuring Success and Optimizing Strategies
Key Performance Indicators (KPIs) for Content Marketing.
Analyzing Content Performance Using Analytics Tools.
A/B Testing and Iterative Improvement.
Building a Sustainable Content Marketing Framework.
